October 17

How To Promote Business Through Digital Marketing


Small business owners are busy managing and developing business on daily basis. A large part of business development has to do with marketing. Especially, for new businesses who struggle with creating brand awareness and sales. With the huge breadth of options out there, digital marketing medium is an excellent way to get your name out there.

The possibilities and combinations are virtually endless through digital marketing campaigns. For the modern marketers, that’s a huge benefit although can also be overwhelming. Here are some tried and tested digital marketing strategies to get started.

Best Guide to Promote Business Through Digital Marketing

What Is Digital Marketing?

Digital marketing is a broad term since it covers every aspect of advertising through diverse online channels. Consider the following range of online channels:

  • Search engine marketing
  • Websites marketing
  • Social media
  • Email marketing
  • Mobile marketing
  • Video marketing
  • Podcast marketing
  • Content marketing
  • Influencer marketing

The type of digital marketing method you choose directly depends on the business specialization. Most of the business don’t use all the methods listed above. Remember, each one takes time, efforts, and money. Fortunately, you don’t require all of them to promote your offerings.

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You only need strategies that will help you accomplish your goals, whether that’s more conversation of Facebook, Twitter, LinkedIn, product sales, or download of PDF. As you get started with your digital marketing campaign, think about the combination of strategies for greatest effect. For example, if you augment email marketing with social media marketing. You can channelize your reach to a potential audience with a certain social media campaign.

How Digital Marketing is Effective?

Promote business through the digital market effectively by implementing well. The following statistics serve as evidence:

  • In 2015, B2B companies that blogged more than 11 times per month experience more traffic than those blogs 0-1 time per month (Hubspot)
  • In 2018, 68% of B2B businesses use strategic landing pages to acquire leads (Marketo).
  • In 2018, B2B marketers credited email marketing as an effective channel for demand gen efforts. (Content Marketing Institute)

The effectiveness of a digital marketing campaign depends on various things. First, determine your business goals second, how digital marketing will help achieve them. The planning phase will guide you to select what campaign metrics to measure before, during, and afterward.

For instance, while planing the most effective email marketing campaign, create a list of leads to segment the audience based on their behaviour.

Digital marketing strategies give you an insight as to where you are going to start your journey. Remember that each type of strategies often works best when integrated with another strategy. Like, promoting your content on social media and creating links etc.

How to Promote business through Digital Marketing?

As discussed above,  successful digital marketing is a combination of the strategy used to accomplish business goals. To illustrate an IT company will likely use Snapchat. A social channel to attract the young and modern consumer.

Here, the focus is on the channels their customer use, such as LinkedIn and Twitter. Social media not only serve a primary communication tool but also serves the purpose of content marketing.

However, this type of online marketing is often combined with SEO and SEM for greater effectiveness. The objective should focus on creating awareness and generating sales.

Additionally, video marketing can help to display your product or service benefits in everyday life. Whereas written content can work as a supplement to develop a video and create opportunities for SEO, SEM, and content marketing. Perhaps, email marketing is yet another option for impactful conversations and drip campaigns. While social media could augment to help increase conversation and interest.

How to choose a Digital Marketing Channel?

The best way to decide which digital marketing channel will be effective for your business promotion is to ask yourself several questions. These questions are deceptively simple. The more you know about these questions the huge will be the benefit.

  • What is your primary digital marketing goals?

Every marketer has a different business objective. Some of these goals that your business may be rooting can be brand awareness, sales generation, lead generation, education customers, advertising, and generate traffic.

  • Who is your target audience?

The business goal is directly related to potential customers. However, a clear and concise insight into the audience will help you build a successful content marketing plan. There are different ways to define the target audience. For example, developing customer profile, conduct surveys, get feedback, ask questions, or use Facebook ads to decide customers.

  • What is your budget allocation?

Defining what digital marketing channel to use will also help you identify the budget. Set aside your budget for pursuing the campaign. Budget allocation comprises of fees for digital marketing staff, paid advertising budgets, payment for content creation, graphics, videographers, and photographers, and other.

  • What is your skill expertise?

Sustaining campaigns effectiveness requires the use of personnel with a specific level of skills on various aspects of channels. You need to identify if your in-house resources are sufficient or you need to outsource service. These skills include development skills (website designing), creative skills (writing and visual), search skills, and social media skills.

Do you need to hire a digital marketing consultant?

If any of the above skills cause you concern, you shall hire a digital marketing consultant. Although considering how fast best practices change, social media die, and consumer preference evolves, this may take time to make decisions. While a consultant will help you navigate through the trends.

You may also hire a digital marketing consultant if you lack time and resources. You may be the greatest leader in the industry, but you never know if you have time to create content or interact with the audience online.  

However, a consultant is responsible to manage different parts to make sure that you and your brand is positioned for success in the market. Alternatively, evaluate the cost of doing the work yourself in comparison to outsourcing to professional service. Hence, hiring a consultant is an investment.

To be successful, you need to spend some time determining the target audience and busies goals. This information will guide you through the best digital marketing campaign strategy aligned with your business objectives.

If you have any other suggestions to promote business through digital marketing. Or simply,  looking to hire a digital marketing expert, leave us a comment.

author avatar
Sonu Kumar Pandey
Sonu Pandey is an internet marketing strategist and digital marketing enthusiast. He has a passion for digital marketing and likes to coach people on how they can use it in their business. He has always believed that the best way to achieve success was through hard work, which he puts into his professional life as well as his personal life. His favorite hobbies are reading books, watching movies, listening to podcasts and taking long walks with his friends.


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