June 19

The Impact of Voice Search on SEO


Over the past few years, search engine technology is undeniably grown at a rapid pace, and for good- as it is fast and convenient, allowing internet users to search content over the web. Google is introducing search engine updates regularly as the search results are becoming increasingly reliable.

The voice search is becoming more popular as any technology which compensates its audience with something innovative which in exchange for tedious practice is likely to be a more dominating trend. According to the recent study published by comScore, by the year 2020, 50% of all searches will be voice search as it helps people to save more time, replacing written technology.

What is a Voice Search?

The year 2018 has witnessed a vast revolution in Voice Search technology. It is a feature that allows internet users to search on World Wide Web (www) by speaking on a device (like mobile phone or computer) to input data and search for the information.

Voice Search Image by Think With Google

As per Google latest research, 52% of people put voice-activated speakers in the common room so that everyone can have an easy access whereas other 25% in their bedrooms and 22% in their kitchen.

Image Source: https://www.thinkwithgoogle.com/consumer-insights/voice-assistance-consumer-experience/

Here is how the Evolution of Voice Search reshape SEO

Natural Sounding and Long-Tail Keywords

When searching for something online, search engine experts can accurately gauge the type of input keywords entered by the internet user. The majority of the people don’t type the way they speak. For example, while typing, you’re most likely to type “Weather in India” whereas typically when you speak, you’ll possibly say “What is the current weather in India?”

This is because most people use shorthand though typing and use content-based questions when speaking, perhaps more natural sounding phrases. Therefore, SEO experts should optimize their content while considering the fact that the user will search for content with more natural speech patterns and long-tail keywords. This will increase the chances of your ranking for such contents.

The Voice Search Technology

When the voice search technology was on its way, the other companies introduced technologies like Siri and Cortana to make the voice search more reliable. To determine the kind of information you likely to get depends on the way you search. For example, Google created the knowledge graph in 2012, to improve search results. This mechanism represents search results on the right hand of the screen for quick access of information.

In a study by HubSpot, “The Ultimate List of Marketing Statistics for 2018” 37% of people using Siri monthly with 19% of people use Siri at least daily, 23% using Microsoft Cortana monthly, another 19% of people using Alexa monthly.

Voice Search by Pinterest

Image Source: https://in.pinterest.com/pin/696017317382984461/?autologin=true

Mirco-Search on Local SEO and Emphasis on Mobile

According to eMarketer research, 35.8% of millennial use voice search technology at least once a month, to find information for different product and services within their location through their cell phones. For example, a user may be looking for a nearby restaurant or local business. For your website to fall within the preview of the local search result, you are required to implement right SEO strategies which should be microdata focused.
Voice Search by Wordstream

Image Source: https://www.wordstream.com/blog/ws/2018/04/10/voice-search-statistics-2018

It is estimated that nearly 50% of people are now using voice search for research products (sources: Social Media Today)

Voice Search by Jodynimetz

Image Source: http://www.jodynimetz.com/21-stats-about-voice-search-that-you-never-knew

The popularity of mobile phone use is pretty much old news. However, the emergence of voice search technology has boosted the further demand for mobile phones.  According to report published by Kleiner Perkins Cauffield and Byers, “Internet Trends 2018”; 25% of the voice searches are on Windows 10 taskbar from the desktop.

The prominent marketer will understand the importance of mobile phones over the desktop and since the voice search is done via phones while on the go, the content should be optimized for such devices to appear on voice search rankings.

Questioning Accuracy

Although the voice search has a fast-growing capability, it has downsides too as it picks answers from varied sources. Thus, there is a method of analyzing that whether these answers are accurate or not. This has contributed to the restructuring of SEO. To understand the full impact of voice search on SEO, there are no significant parameters to analyze to effectively understand and amend necessary changes.

Check: SEO Company Mumbai

It’s significant for every business owner to optimize their website for new voice search technology as the important chunk of daily internet search has been collected by voice search. To increase the traffic on your website with existing keywords you are required to use right approach and also establish new phrases that will make visibility on the search engine of your content, products, and services.

In this digital era, where the search result plays an integral role in SEO, voice search is one booming technology. However, ensure that all your business web pages are optimized for voice search making is structurally adaptable.

author avatar
Sonu Kumar Pandey
Sonu Pandey is an internet marketing strategist and digital marketing enthusiast. He has a passion for digital marketing and likes to coach people on how they can use it in their business. He has always believed that the best way to achieve success was through hard work, which he puts into his professional life as well as his personal life. His favorite hobbies are reading books, watching movies, listening to podcasts and taking long walks with his friends.


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