While global SEO is valuable, the importance of local SEO cannot be ignored. According to Nectafy, 46% of all Google searches are seeking local information. While 97% searches (Hubspot) are made online to find a local business. If your business online visibility is not ranking highly in your area, your location could be losing business to your competitors. Learn how you can improve local SEO to make money.
Relatively, improving local SEO is an effective way to market your business online. It drives businesses to promote their offerings to local customers at the exact time when they are looking for your service. While improving SEO takes time, here are some simple steps you need to adapt to enhance business local SEO.
Here are 10 Strategies to Improve Local SEO
1. Employ Multiple Keywords Across Listings
Making your brand important to local SEO is only possible through a variety of local listings. Firstly, you need to know which search queries are guiding people to locate your business. Once you know the keywords, optimizing your website will be much easier, thereby you can focus your efforts on other relevant keywords.
Place your local keywords into distinctive descriptions across multiple listings. In fact, ensure that your images are updated and always include your business category. Additionally, improving search results for other related phrases can result into increase in reach of potential customers.
2. Attract Local Customers
The simplistic way to improve your local SEO is to appear in the search by major publications since they’re indexed high on Google. Create and foster relations with local journalists to target top local publications. As you get the coverage from these publications you’ll notice these links will help you improve local SEO immensely.
3. Build High-Quality Backlinks
Backlinks are a major component of Google’s ranking algorithm. A recent survey by Moz reveals that 23.87% trust and authority domain rank top on Google search results. The quality and quality of links directed to your site have an increasingly impactful effect on its local search ranking.
Thus, if most of your backlinks traffic comes from high trust flow metrics will improve local SEO ranking. While you have a high PR and link acquisition will become effortless.
4. Optimize Website Internal Link Structures
Internal linking is the most overlooked and overvalued SEO strategy. The site link structure improves usability and overall crawlability. The majority of the businesses have poor architecture, often with crucial web pages only being linked from homepage footer or navigator. Thus, include internal links those are relevant from within your pages content including informational pages, blog posts, and service pages. The purpose of internal linking is:
- Aids website to navigate
- Defines website architecture
- Distributes page authority
- Enhance ranking power throughout the site
5. Dominate Local Search With Title Tags
SEO changes all the time. When it comes to local SEO, it’s essential to than ever to optimize your on-page as well as off-page SEO tactics for customers or clients who are searching for you on local business.
Local competition is heating up, and if you want to help specific pages rank locally against your competitors, optimize your title tags with local keywords.
6. Optimize Google My Business Profile
When searching, local map results is the first place people see. In a survey by, Denver SEO agency reveals that the first position attracts over 30% of all traffic. However, it is one of the simplest things you can do to improve local SEO.
So claim your Google My Business profile. Thus, this will help you to have physical location and street address to set up a listing. Further, you can optimize your business listing with the help of setting up profile category, contact information, images, and business hours.
To conclude, this will give a quality SEO boost to your page.
7. Manage and Organize Citations
After you claim Google My Business, Bing, Yelp, another effective local listing, claim your business with data giants like Alexa, Infogroup, ZoomInfo, Salesspider, Acxiom etc. Manage your sources and organize your citations in accordance with a format. Ensure your name, address, and contact details are correct. They are the chief data providers for a large fee of business information online. If your information is not accurate, the information could
8. Influence B2B Marketing Strategy
The majority of the B2B buyers don’t begin by searching for your brand or business offerings. Ther use search phrases that offer a solution to their problems. Thereby, search for phrases that are related to the business product or service common questions. As you brainstorm, identify three to five key customer pain points perhaps try to address them. Thus, help to solve and organize your navigation and content around those.
9. Integrate Hyper-Localized Content
Localized content such as the inclusion local marketing copy or neighbourhood for every location, landing pages speaks directly to local customers. For multi-local brands having the same location page content for each location. In fact, build every location page unique.
For instance, Cadbury alloted a significant volume of marketing money to design hyper-localized snapchat filters. Cadbury reached its fan and newcomers making this hyper-local approach extra tempting.
Thus, monitor your local results and integrate hyperlocal elements as per user experience. Conduct some research to make it useful for relevant and engaging in every location neighbourhood.
10. Be As Authentic As Possible
When listing your business on a local listing like Google, Yelp, Yahoo, or Bing, it’s important to be as authentic as possible. Authentic is a key to any local SEO strategy in addition to inserting the right keywords and building backlinks. However, the easy way is to encourage customers to write reviews, provide accurate information about your business.
Alternately, update your current business description and upload high-quality photos regularly. Thus, provide a content that adds real value to your customers.
Want Help with Local SEO?
Contact us today to request a free quote.
Must Read: The Impact of Voice Search on SEO