Email Marketing Services

Email marketing is a marketing function on the internet where individuals and organizations use email to distribute advertising messages directly to consumers who have an existing relationship with them. It can be as professional as promoting white-papers, as promotional as holding a giveaway, as informational as providing tips and techniques for preventing spam, or it can be transactional such that you're broadcasting emails about new inventory, pricing changes or promotions. The target demographic is typically those ages 18-35 so this relates best with older people but if your company targets a different group of people then they may find interest in it too.

The technology behind email often includes HTML newsletters which many marketers send out automatically via programs called "newsletters." 

Email is still the leading customer acquisition channel for most brands, according to a 2017 study. Brands with at least 100,000 customers said they opened email messages in their inbox before any other type of marketing message. And in a recent survey by Microsoft and Harris Poll of people who bought a product online in the last six months, 74 percent reported that emails from retailers influenced their purchase decisions.
Of course there's good reason for that: People spend an average of 24 hours per week -- 33 percent of their lives -- checking email on their phones, laptops and tablet devices. That means they're likely checking it while watching TV or reading the newspaper -- behaviors marketers have been eager to capitalize on for years with targeted ads served.

This is when you conduct two campaigns at the same time while only running one. You alternate which campaign is the "winner" every week or month. After months of testing, what do you have? More open rates, more clicks to your offers, better conversions are all ways that are measured for success.

A/B testing is also used in online advertising where two ads are shown to different groups of people who would respond differently to these ads based on their psychological traits or activity. Let's say that this company was trying to test an ad for a car with safety features built-in meant specifically for moms who worry about safety while crossing intersections with kids in tow against another ad featuring safety features but no mention of child safety.

Using videos in email marketing and social media can be an effective way to increase sales, raise money for a good cause, and implement storytelling.

Video conversion rates typically range from 2% to 5%. Which means that if your email list is 100 people, you could expect between 2 and 10 purchases.
Storytelling with videos is also a popular trend among savvy published authors and bloggers as it's highly visual and engaging. Nonprofits often use published video footage of their work as they're trying to create more awareness about the needs in their community. Likewise, for-profit companies will often use released video footage related to new products as they release them on the market as well as human interest stories such as personal profiles of employees at companies

Templates for email marketing campaigns can help cut down on certain repetitive tasks. There is no question they provide you with a consistent and unified style so your emails look consistent. This goes against most people's thoughts about templates, but most people want these things done well rather than cookie-cutter. Templates also do away with the need to be creative or clever in most cases, which saves time and reduces stress as well as letting you focus on improving other areas of your business (since creative work cannot be delegated).