Experience Digital Growth
As each business and customer is unique with different needs and requirements, we create a bespoke digital strategy befitting your business and customers. As 40% of the world uses the internet, businesses have to develop strategies befitting the future. While it’s still popular buying desktops than mobiles, mobiles do have an important role in the buying process. As about 46% of UK consumers use their mobile for research purposes, organizations without mobile-adapting websites risk not being found on the desktop and delivering consumers to a competitor’s brand.
What We are
integrated digital marketing campaigns
We at Search Markup Digital Marketing create integrated digital marketing campaigns and long-term strategies to help you build connections in the digital world. We use the latest technology, innovative digital marketing solutions, and dedication to delivering a beautiful product which functions as per your specifications.
Shaping Your Business for the Future
As consumer behavior always changes, it’s imperative that we monitor the present market conditions, your consumers and competitors and uses the latest technologies to create a rich and engaging user experience while shaping your business for tomorrow.
Craft an innovative digital marketing strategy using tested and proven techniques which drive qualified traffic to your website. Rise above the competition and become an authority in your industry.
Firstly, we will analyze and research your business environment and competitors. We can then act more efficiently and understand exactly what your audience wants. This provides us with the opportunity to plan out our next steps and show you exactly what we can achieve.
Through a structured approach to research, planning, implementation, testing, and optimization we can achieve exactly what we set out to do.
Digital Marketing campaigns work effectively when they are supported by unique and engaging content. We suggest an intuitive approach which not only delves into your brand’s ethos but promotes it in a stunning design masterpiece.
Our campaigns display your brand’s values, integrity, and trust while promoting your products or services. Overall, our digital campaigns should bring together every digital channel.
Benefit from increased efficiency, boost your cash flow and capture relevant data while creating a visually stunning end product.
We are able to create a bespoke strategy for you in a matter of months.
Let’s talk about the project you have in mind!
We are more than eager to listen to your ideas as having a unique strategy without any compromise on accessibility and usability are vital for strong online marketing strategies.
Why We Are Different
Selling you Unnecessary Things
We don’t believe in selling you unnecessary things and whatever doesn’t work for you isn’t sold to you. We keep your interests in mind while providing bespoke digital sizes for all businesses.
Our Work Process
We don’t hire outsiders for our work. We carefully plan, analyze and test our products to give you unique and engaging solutions. We find out all we can about your audience, competitors and accordingly create a plan and a bespoke strategy.
- Search Engine Submission
- High-quality directory submission
- Website audits
- Keyword research
- Search engine content writing
- Article creation
- Local & global search placement
- Keyword ranking reports
- Visitor traffic reports
- Page title & meta description optimization
- SERP snippet optimization
- Video & image optimization
- Website information architecture
- Social media marketing
- Link-building strategy & implementation
- Online reputation management
- E-commerce store optimization
Local SEO concentrates on using a measured and geographically targeted strategy to attract new visitors to your website through local search result optimization.
You need a local SEO each strategy to target your local marketplace and to send the right message to the right people. This is an important strategy for local businesses to drive local trade inquiries.
Increased Online Brand Visibility
Various SEO strategies help increase your website’s online visibility. The best is writing 100 unique and high-quality content and promoting factual information for your visitors. Other strategies include building links to relevant and high-quality websites of your industry, including your website to Google My Business, formatting your website’s technical code, correct use of keywords and headers and creating SEO-friendly URLs.
Tools like Google analytics help you monitor your business to improve conversion rates which is important for marketing e-commerce websites. As SEO is not appropriate for all websites, there are other effective Internet marketing strategies to use like paid advertising through pay per click (PPC) campaigns.
As search engines always tweak and change their algorithms, this leads to changes in the websites’ average search result positions. As there were more than 500 algorithm tweaks and updates in 2010, businesses should follow Google’s guidelines to ensure they use a white-hat strategy all the time.
This involves an in-depth audit of your website to ensure there are no technical drawbacks hindering your website performance. You end up with a collection of proposed recommendations which shape your SEO aims and objectives.
Our in-house team or a third-party development team ensures the amendments are correctly implemented. On-page audits ensure your website is built based on SEO industry standards and a website structure with easily accessible content to search engines.
Our experienced Glasgow SEO consultants will ensure your practices are not limited to the crawling activities of search engines and there’s nothing on your website that Google or other search engines will consider against their guidelines.
They check everything on your site using a structured SEO audit system which is cross-checked against the wider community’s best practices to ensure your business website receives the latest advice and recommendations.
Contact Search Markup Digital Marketing if you have any questions about your website’s technical aspects or potential drawbacks as it’s the only Glasgow SEO company which can arrange an in-depth technical SEO audit.
Social Media Management is all about creating a conversation, listening and engaging with your audience on various social media channels. In turn, this will create trust in the consumer’s mind and your product may be perceived positively.
The more your customers are exposed to your brand, through various channels, the more likely they are to respond to your status updates, read information related to your company and become brand advocates.
Social media is now seen as a highly efficient customer service management strategy as the majority of consumers now take to the internet to express their opinions of products and services. Social media monitoring and management can protect your brand’s values, trust, and loyalty.
We provide a variety of digital marketing solutions which can not only increase website traffic but also the revenue which is generated from your online shop.
Google Adwords is a cost-effective, targeted method of driving the right customer, at the perfect time to your website’s landing page. This type of paid advertising works on a cost-per-click model, whereby you pay Google a specific amount of money per web visitor.
The price you pay varies based on the keywords which you wish to target. The cost-per-click varies on many factors, such as marketplace competition. Once you start advertising your adverts are entered into an auction.
The more relevant and well-written your adverts perform, the less you end up paying and your adverts will be better positioned. Usually, this results in a high click-through-rate and increased volume of clicks.
Relevant and well-written adverts appear prominently on Google’s search results page. Your adverts are rated by Google and assigned a value. How relevant your advert is deemed depends on how well you have written your advert and how relevant the landing page is to your advert.
- Targeted means to drive relevant traffic to your websit
- Tracked reporting for website conversions
- Reduced monetary risk involved as you only pay for what traffic you receive
- Easy to manage, setup or pause
- Helps increase prominence in Google’s search results page
Generate Website Traffic Instantly
This form of paid advertising can generate qualified traffic straight away. If you have enough budgets and achieve a top placement potential customers will see your advert.
When consumers are searching for the keyword terms on which you are biding and you have placed a well-written advert, you will start to get clicks the second the advert is matched.
Management & Monitering
Social Media Management involves conversing, listening and engaging with your audience in various social media channels to help develop trust in the consumers’ mind and give a positive image of your product.
Creating A Conversation with your Target Market
The more your customers are exposed to your brand through various channels, the higher the chances of their responding to your status updates, reading company related information and becoming brand advocates.
Social media is an effective customer service management strategy as many consumers now use the internet to express their opinions of products and services. So our social media agency at Glasgow and Edinburgh will help monitor and manage your brand value, trust, and loyalty.
Better User Experience and Brand Management
Social Media Management improves customer relationships by managing customer service problems, dealing with customer complaints and engaging with consumers about the brand experience.
Reach out and engage with your target market through social media platforms while recruiting brand advocates on the way by being proactive and building relationships with followers by providing them with engaging and interactive content.