Social Media has changed the way business communicate today. It’s in our best interest to be informed regarding new opportunities. To some entrepreneurs, social media is the next big thing. A temporary yet powerful tool that must be taken benefit of while it’s still in limelight. To others, it’s a trending tool with no practical benefit.
Besides, a steep, complex learning curve.
According to a survey, 30% of millennials engage with brands on social media at least once a month. Whereas 60% of baby boomers look for promotions on it. In fact, 83% of B2B marketers have claimed they use social media. This indicates a huge opportunity for entrepreneurs to increase sales, but lack understanding to achieve results. Social marketing is a valued element of any marketing strategy. Here’s a look at 10 Reasons Why Your Business Should Use Social Media.
Benefits of Social Media For Business
If updates wisely, social media can be is a powerful tool. Some of the advantages of social media include:
- Brand Credibility
Brand credibility is more essential than ever before. The most obvious opportunity is to connect and interact with customers. In fact, social media is approach to engage with customers on a personal level. Studies show that 53% of Americans (Convince & Convert, 2018) who follow brands on social network sites are more loyal. If you already have an established brand, it will give you the convenience of building a brand voice.
2. Organic Brand Awareness
Building brand awareness doesn’t have to be expensive. Social media offers brands to boost positive brand loyalty. In fact, just by sharing a few creative ideas can drive organic traffic. However, inbound traffic is limited to people already familiar with brand. Each social profile you add is another way leading back to website.
3. Higher Conversion Rate
Social media marketing is a proven strategy to maximize profits. This can be done by building a community. In other words, advertising products or service on a social media platform. If you choose to advertise, the ads can either link back to your website or social media page. As a result, you don’t need a channel to publicize your brand.
In fact, studies have shown that social media platform (HubSpot, 2018) has a 100% higher conversion rate than outbound marketing. Higher the social media followers tend to improve brand credibility and trust. As such, building your social media audience can improve conversion rates on existing site traffic.
4. Attracting Customers
Attracting new customers is no easy task. You can employ social media strategies to make your business visible. For example, when considering a social media campaign, you gain customer interest by offering giveaways or promotions. Once you have a favourable following, you can focus on more specialized campaigns.
5. Improved Customer Insights
Even if you think, your business does not need social media. Indeed you can be logging to research on your competitor’s strategy. Learn how to uncover your social media competitors. By doing this, you’ll get an idea of what they are doing in this space, or finding out what customers are saying about. However, this is a valuable exercise. You can evaluate conversion based on different promotions posted on several social media sites.
6. Networking
Networking fosters an exchange of information among customers group. These customers can be a group of individual that share a common interest. It’s crucial for companies to prove their credibility. This is an effective way to improve the way you do business. Often, for the purpose of sharing knowledge and referrals. For example, Twitter posts can be used to interact and engage with customers.
7. Recruitment
Social recruiting has become a large phenomenon in recent times. Some business uses social media to advertise to vacant positions. Job networking social media sites like LinkedIn are dedicated to the help business attract skilled people. In a recent report, you can use various social media marketing tools to target these site. Alternatively, you can publish sponsored ads on social media
8. Improve SEO Ranking
Every business wants to increase traffic and user engagement. But is it possible over the internet? Business SERP ranking can sometimes affect the size and influence of social profile. Perhaps, SEO is the best way to attract relevant traffic from search engines. It’s no longer enough to regularly add a blog and update meta title. Search engines may calculate rankings based on social media presence. As social followers grow, your search engines visibility also increase. Therefore, social media is a common Search Engine Optimization (SEO) strategy.
9. Easy to Budget
Are financial constraints is causing you to restain marketing? In contrast to traditional marketing medium, social media marketing is inexpensive. Digital ads and mailers are some affordable form marketing online. Considering that 53% of people who follow a brand on social media are likely to become loyal patrons. Leveraging a social media marketing budget will pay off. Moreover, being cost-effective will help you accomplish high ROI.
10. Quality Leads
More and more business are prioritizing quality over quantity. When it comes to lead generation, social media helps captivate the maximum number of consumers. You Can improve quality leads by developing customized content. In fact, more quality content results in more inbound traffic. As a result, more prospects for you to convert.
Final Words
There is no denying that social media marketing comes with many benefits. In fact, both startups and established brands can make most of it. The longer you wait, the more you lose. By consistent updating social media, it will lead to increased traffic, improved brand loyalty, better SEO, higher customer satisfaction, and much more.
Moreover, you can easily gain against your competition on social media. Social media marketing when done right, can benefit business in a great way. Therefore, the earlier you start, the faster you see the growth in your business. If you’re interested in getting started but aren’t sure where to begin – head over to Search Markup Digital Marketing. Also, leave down comment below!
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